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BA (Hons) in Business and MarketingAuston Institute of Management, Singapore
Awarding body:
Auston Institute Of Management And Technology
Modules:
The modules include 331BSS Business Analysis (Dissertation), 332BUS Business Research, 321BSS Business Strategy, 362MKT Advanced Strategic Marketing, 364MKT Services Marketing, 365MKT Retail Marketing.
Cost:
$15000
Duration:
8 Month(s)
Study mode:
Full time,Part time day,Weekend
Course description:
The main aim of this programme is for the students to study two related disciplines in which are interested in. The business modules introduce and explain the complexity of business and functional business applications. Along with this they will also develop skills in team building, leadership, general problem-solving and research. The marketing focuses on developing coordinated programs to successfully manage a company's relationship with its target customers in order to meet its strategic goals in a competitive environment. As a student they will learn how to assess customer desires, create products to meet specific needs, and develop distribution, pricing and promotional strategies to efficiently target their customers. Also the students will gain a solid foundation in the basic disciplines essential for understanding consumer and organizational buying patterns. The bachelor degree provides them an option to progress on to the master degree in international business awarded by Coventry University, UK.
Entry requirements:
Students to be admitted to the course must be at least 18 years of age and must have a related advanced diploma from Auston Institute of Management and Technology or polytechnic related business diploma or related business diploma cum advanced diploma from recognised institutions or professional certificate from recognized institutions.
Application details:
Students must send the completed application form along with two passport-sized photographs, certified true copies of certificates and transcripts, copy of NRIC or passport.
While Hotcourses makes every effort to ensure course information is correct at time it is submitted, all information is indicative only and course details are subject to change. Please check all details with Auston Institute of Management.